No one will deny that the excessive use of alcohol and alcoholic beverages would do more than any other single factor to make impossible a total war effort.

If the military might of Germany and Japan are ultimately to be crushed, the United Nations, one and all, must definitely and urgently strive toward a total war effort.

Few would venture to deny the advantages of temperance in increasing the efficiency of a nation at war.

From the outset of the war, the Canadian people have clearly shown that it is their desire to help in every way to make Canada's war effort as effective as possible.

When gasoline and rubber are rationed, electric power and transport facilities are becoming increasingly scarce, and manpower shortages are developing, it is difficult for people to understand their increased use for other than the most vital needs of war.

Temperance is essential, if the services of men and women are to be employed to the best and most useful effect according, to the physical capacity and ability of each. Nothing less will assure a total effort.