Going undersea requires a much more robust design. Pressure does horrendous things to technology.

The state of technology (for undersea exploration) is still in its infancy, ... We have 90 years and two countries' worth of experience in space exploration -- and maybe a dozen real serious underwater habitats. A lot more manpower and GDP has gone into space exploration.

What we do here is focus on socio-technical design, ... The fundamental problems can't be solved by technology alone.

The new Big Bertha Irons are masterpieces in their category. Their superior technology and forgiving product design deliver the absolute best irons for players looking for game improvement.

It is simply a showcase for new products, technology, design, and building techniques.

It's certainly more than a technological activity, although we instrument designers certainly use electronic technology as a design tool. But I wouldn't call it an artistic activity. We're toolmakers. Making tools is a craft, maybe even a high craft. I'd say that we are craftsmen rather than artists.