What we do here is focus on socio-technical design, ... The fundamental problems can't be solved by technology alone.

Going undersea requires a much more robust design. Pressure does horrendous things to technology.

The new Big Bertha Irons are masterpieces in their category. Their superior technology and forgiving product design deliver the absolute best irons for players looking for game improvement.

It is simply a showcase for new products, technology, design, and building techniques.

It's certainly more than a technological activity, although we instrument designers certainly use electronic technology as a design tool. But I wouldn't call it an artistic activity. We're toolmakers. Making tools is a craft, maybe even a high craft. I'd say that we are craftsmen rather than artists.

Catching and eliminating system integration problems early can save hundreds of thousands of dollars in a typical design cycle. With these new design exploration libraries, designers can identify DSP and Analog/RF integration problems early and avoid over-specification.