I call upon governments to start supporting companies to use more sustainable materials in their products instead of continuing with antiquated incentives, such as import duties on synthetic materials that are in principle much higher compared with those placed on leather goods regardless of the environmental footprint.

We have to find alternative ways of producing our raw materials without asking nature to do it for us.

In Africa, you can make three acres sustainable relatively easily, but 50,000 acres? It's not about picking up towels or sleeping in a tent.

If we look at pricing holistically, we'll create a more solid business.

Sustainability is no longer about doing less harm. It's about doing more good.

The old way of doing 'good business' was based on the principle, 'the ends justifies the means.' In the future, good business will invoke 'the means justifying the ends.' The E P&L can already serve as an important tool to help this shift in commerce from generating profits with collateral damages to profits with collateral benefits.