I have no idea how to use social media for anything other than forwarding a good fart joke.

We use social media as an adjunct to my total media/market outreach.

Social media has given us this idea that we should all have a posse of friends when in reality, if we have one or two really good friends, we are lucky.

What social-media really becomes after years of use is a constant stream of information both verbal and visual that at first drenches the mind, quenching its thirst for knowledge, and subduing its curiosity slowly but surly transforms into a torrent that renders the brain heavy and the mind restless.

I'm a social media addict.

The answer to the question how to use Social Media lies in the name itself - being social; listen and respond; humanize the brand