I really thought it was critical for the fans to share in the experience.

The thought you have now shapes your experience of the next moment. Practice shaping the moment.

We're delighted to be working with Apple to offer fans a new and innovative way to experience our wildly popular shows,

It was a great place to be, just the experience. There were so many Longhorn fans.

The experience in Mexico City has been wonderful, and this capped it off. It was wonderful. They're great fans, really into the game, more knowledgeable than I thought they would be. It was probably the best crowd I've been around.

They really have been known to be at the top with customer experience and they have fallen down recently.