I sequenced the album like a radio station. Around midday, you'll hear more of the commercial hip-hop stuff. When the nighttime comes, you'll hear more of the depth of the records, when the beat stops and we get into the culture and the conscious vibe and the reggae.

Hip-hop is very commercial and is very open to commercial messages.

I realized you always have to go back to the roots. My vibe for this album was basically here, Brooklyn, and Jersey.

It's like hip hop all over again, back in the '70s back in the Bronx, when it was just bubbling. But it's going to be huge.

I rarely listen to commercial radio, and when I do, I'm shocked by how many ads there are, and how annoying they are, and how bad the radio station usually is.

For years, our league has been under scrutiny for how we adopted hip-hop and stuff like that. It's always been easier to put this league under a microscope. The whole league learned a lot of important things from this incident. It took this to really open up the books, but it gave us a new perspective on how we're looked at. And I think that's for the best.