I suppose Virgin is an unusual brand in that I suspect we're the only 'way of life' brand in the world. We're one of maybe the top 30 best known brands in the world, yet if you look at the other 29, they all specialize in one area. Whether it's Google, Coca-Cola, Microsoft, etc., they all generally specialize in one area.

Richard Branson

Richard Branson

Area Best Brand Brands Coca-Cola Etc Generally Google Known Life Look Maybe Microsoft One Area Only Other Specialize Suppose Suspect Top Unusual Way Whether World You

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