I thought it was great. International Polo is trying a lot of different marketing techniques. And that's what polo needs. It needs to be more of a public sport. There's no reason in the world why everyone in the world shouldn't come watch it.

It needs to be handled with intelligent marketing.

I think the marketing needs work.

Now, she needs to be more external,

They can look around and see what needs to be done,

You need time and a forum to find out [the marketing staff's] philosophy and needs. You can get that through the procurement department, but it's better to have it directly from the marketing staff. Any good agency can develop ideas that are on-strategy, but you need to meet the CMO and know what kind of ideas will resonate with him.