You need time and a forum to find out [the marketing staff's] philosophy and needs. You can get that through the procurement department, but it's better to have it directly from the marketing staff. Any good agency can develop ideas that are on-strategy, but you need to meet the CMO and know what kind of ideas will resonate with him.

Larry Deutsch

Marketing Needs Philosophy Time

Related Quotes

More and more marketers are on a quest to prove that marketing is more than advertising. Senior management has often grown up with traditional communications and has to be shown the value of promotion and integrated marketing.

— Larry Deutsch

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We currently have six full-time dedicated persons to Spanish, and our own marketing person as well. We work with distributors but also work very much directly with stores, ensuring that we get placement for Spanish product.

— Larry Downs

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Appeals are not a waste of time; the student just needs to have a really good argument. About 50 percent actually change their grade.

— Larry Johannessen

It needs to be handled with intelligent marketing.

— Miramax Films

We've seen a 3.5 percent increase overall in salaries for creative and communications marketing professionals. That's a healthy industry outlook.

— Larry Robertson