We've seen a 3.5 percent increase overall in salaries for creative and communications marketing professionals. That's a healthy industry outlook.

There has been a push for us to do some better marketing and more targeted marketing.

More and more marketers are on a quest to prove that marketing is more than advertising. Senior management has often grown up with traditional communications and has to be shown the value of promotion and integrated marketing.

We currently have six full-time dedicated persons to Spanish, and our own marketing person as well. We work with distributors but also work very much directly with stores, ensuring that we get placement for Spanish product.

Marketing is the major thing we're attempting now. We hope to get the product introduced to people.

They don't have the money to promote themselves. They've asked for our help in marketing.