We currently have six full-time dedicated persons to Spanish, and our own marketing person as well. We work with distributors but also work very much directly with stores, ensuring that we get placement for Spanish product.

You need time and a forum to find out [the marketing staff's] philosophy and needs. You can get that through the procurement department, but it's better to have it directly from the marketing staff. Any good agency can develop ideas that are on-strategy, but you need to meet the CMO and know what kind of ideas will resonate with him.

We've seen a 3.5 percent increase overall in salaries for creative and communications marketing professionals. That's a healthy industry outlook.

The exposure to secondhand smoke is a particularly important health issue because it has a much broader impact on the public.

We have really cranked up the engines here through specific new hires.

At this time, the negatives outweigh the positives with regard to cybercounseling, ... When all you have to work with is a text-based message, you miss many of the vital cues available in face-to-face interactions. That is antithetical to doing good therapy.