I thought the Barbie doll would always be successful.

Barbie is just a doll.

You don't want a situation where you have to prove that you had a $10,000 Barbie doll collection after it's destroyed.

Through their play Barbara imagined their lives as adults. They used the dolls to reflect the adult world around them. They would sit and carry on conversations, making the dolls real people.

I enjoy getting dressed as a Barbie doll.

When Ruth Handler introduced Barbie in 1959, she didn't want any story attached to the doll whatsoever, because she wanted the girls to create it all out of their imaginations. Today, girls interact with story in a different way. They're used to watching television shows, they're used to having characters brought to life for them in dramatic ways.