I was impressed with the campaign for Bombay Sapphire; it's really original. Someone said, 'I know the creator,' and I met with Fritz in New York and really hit it off.

We plan to sell honey and olive oil, launching in (London department store) Harrods in August.

And at the moment of contact, they do not know if the hand that is reaching for theirs belongs to a Hindu or Muslim or Christian or Brahmin or untouchable or whether you were born in this city or arrived only this morning or whether you live in Malabar Hill or New York or Jogeshwari; whether you’re from Bombay or Mumbai or New York. All they know is that you’re trying to get to the city of gold, and that’s enough. Come on board, they say. We’ll adjust.

There is a psychology of Bombay.

And the second row, an emerald, a sapphire, and a diamond.

[Creator] Greg Garcia and the producers are doing a great job creatively, and Jason Lee's Earl is a truly original TV comedy character that we hope will be around for years to come.