I've been accused of being a shell designer - you start with a machine and enclose it. But in many cases, the shell is essential. A locomotive without a shell would be nonfunctional.

Dad called [General Motors designer] Harley Earl's designs 'chrome-plated barges,' ... He said that, if left to his own devices, Harley Earl would put fins on a TV or refrigerator.

The Coke bottle is a masterpiece of scientific, functional planning. In simpler terms, I would describe the bottle as well thought out, logical, sparing of material and pleasant to look at.

He is like a shell of who he is and this machine is pumping out his lungs.

American products are marvels of production and functionality, but were unnecessarily and unbearably ugly, noisy smelly and offensive.

Between two products equal in price, function and quality, the better looking will out sell the other.