“If Content Is King, Then Context is Queen. Be Relevant But Extraordinary If You Want To Go Viral.”

“Going Viral Is Not An Outcome, It’s A Happening.”

“Fans, Tweets & Likes Are Vanity. ROI Is Sanity. It’s Up To You To Decide How Crazy You Can Afford To Be.”

Content Is King, Distribution is Queen

How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?”

- Seth Godin, sethgodin.com

The new rules of attraction require a shift in direction. It's not about "pushing" your message, but "pulling" in your customers. And the way to pull is to publish content.