“Fans, Tweets & Likes Are Vanity. ROI Is Sanity. It’s Up To You To Decide How Crazy You Can Afford To Be.”

“Going Viral Is Not An Outcome, It’s A Happening.”

“If Content Is King, Then Context is Queen. Be Relevant But Extraordinary If You Want To Go Viral.”

Social media should improve your life, not become your life!

How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?”

- Seth Godin, sethgodin.com

The answer to the question how to use Social Media lies in the name itself - being social; listen and respond; humanize the brand