If some consumers believe that it's better from the point of view of their health to have organic food, God bless them. Let them buy it. Let them pay a bit more.

I don't always buy organic food. It is more expensive.

My point of view has always been a bit more offbeat.

Save the Planet...Buy Organic

Yet the organic label itself—like every other such label in the supermarket—is really just an imperfect substitute for direct observation of how a food is produced, a concession to the reality that most people in an industrial society haven’t the time or the inclination to follow their food back to the farm, a farm which today is apt to be, on average, fifteen hundred miles away.

When I tour, I stuff fridges full of organic food and stick to that.