If you can?t find something here, you can?t find it anywhere. There?s a pirate in everyone!

This is us -- we are very beach-oriented and wanted to create an atmosphere similar to that. And we want our customers to be relaxed and to enjoy walking around here -- we want them to leave thinking our store was fun.

People are curious about what?s back here. People keep coming back -- if you like it, you will be back.

You look like a really well-dressed pirate carting around an ugly treasure chest.

I'm not a pirate. I'm an innovator.

Blackbeard is my favorite pirate.