This is us -- we are very beach-oriented and wanted to create an atmosphere similar to that. And we want our customers to be relaxed and to enjoy walking around here -- we want them to leave thinking our store was fun.

People are curious about what?s back here. People keep coming back -- if you like it, you will be back.

If you can?t find something here, you can?t find it anywhere. There?s a pirate in everyone!

I wanted to create an atmosphere which was foreign, which was exciting to people, which was authentic.

I said this to the Knapp Commission over 25 years ago, ... We must create an atmosphere where the crooked cop fears the honest cop, and not the other way around.

How do we create an atmosphere of trust on the Internet? ... What we're talking about is the good actors, the companies that want to do right on the Internet, that want to gain consumer trust and confidence, that want to grow the Net. We think they can [create trust] by practicing good privacy policies and certifying that they do through this.