If you were to plot my success or failure, it goes, it very seldom stays on a high plateau.

Without failure there is no sweetness in success. There's no understanding of it.

'Breaking Bad' was such a high plateau.

The plateau of Mexico is 8,000 feet high, and that of Puebla 9,000 feet.

Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day.

It just shows you how difficult it is to reach that high of a plateau.