Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day.

It's not an experiment if you know it's going to work.

I don't think that you can invent on behalf of customers unless you're willing to think long-term, because a lot of invention doesn't work. If you're going to invent, it means you're going to experiment, and if you're going to experiment, you're going to fail, and if you're going to fail, you have to think long term.

Bradshaw especially didn't like the use of the word "experiment" in regard to social conditions. Experiments included of necessity, expendable components. Failure was a precursor to success. When the components were human, who had the audacity to use, lose them, toss them away?

Success isn't permanent and failure isn't fatal.

Growth comes in the aftermath of failure, not wild success.