It's not an experiment if you know it's going to work.

I don't think that you can invent on behalf of customers unless you're willing to think long-term, because a lot of invention doesn't work. If you're going to invent, it means you're going to experiment, and if you're going to experiment, you're going to fail, and if you're going to fail, you have to think long term.

Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day.

You're not going to make Hemingway better by adding animations.

I don't know about you, but most of my exchanges with cashiers are not that meaningful.

I believe you have to be willing to be misunderstood if you're going to innovate.