If your Product or Service be the Backbone of the Organisation; Production and Operations be the Brain; Business Development and Marketing is considered as the Heart of the Organisation. For a Healthy and Prospering Company both Heart and Brain are Vital and Inseparable.

Darwin's Theory Survival of the Fittest, also applies into Business. Companies which consistently innovate, keep itself updated with customer's needs, market trends, check out their competition and accordingly make the strategy to evolve and keep them ahead of competition are the ones which are best suited for survival in Business Environment Evolution

You can’t be “it” for everyone. In fact, if you try to please everyone, you will please no one, especially yourself.

If your culture is how you do business internally, your brand is what people believe about you externally.

The thing is, If you try to market to everyone, then you successfully market to no one.

Even if you delegate that responsibility, ultimately you are the one responsible for how
your brand is portrayed.