I'm hoping our software strategies are boring to you, because they're not changing every year, ... That is our strategy.

This decision is consistent with our strategy to focus all of our software development resources on extending the Macintosh operating system.

Computers themselves, and software yet to be developed, will revolutionize the way we learn.

The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it. And so you really can't make the products that you can make at Apple anywhere else right now. Apple's the only company that has everything under one roof.

We totally failed on the software applications for it. It went to the stores and everything that sold as the hottest newest thing came back. It didn't work. It wouldn't even turn on anymore.

If you look at the dollars, everything about our prices are quite different than classic enterprise software.