In 1998, when we started doing email, I was involved from day one. We learned permission marketing right from the beginning.

We liked the flexibility, production efficiency, and high quality printing.

At the end of the day, it is about increased effectiveness from your marketing dollars and Interactive delivers this.

They've done a great job of marketing the product. The day after he was hired, Coach Pearl was on Cumberland Avenue, talking to all of the students at the restaurant, asking them how the school could make going to games a better experience. Everyone is pretty fired up.

Tobacco companies wouldn't spend $4.2 million per day marketing in the U.S. if advertisements didn't change the way people viewed their product.

Right now, we're not marketing performance,