At the end of the day, it is about increased effectiveness from your marketing dollars and Interactive delivers this.

Each advertiser pays what it's worth to them, ... law firm marketing products.

They've done a great job of marketing the product. The day after he was hired, Coach Pearl was on Cumberland Avenue, talking to all of the students at the restaurant, asking them how the school could make going to games a better experience. Everyone is pretty fired up.

As industrial designers, we?re often in the middle of marketing and engineering. We have to be looking for those engineering innovations that can offer our clients a competitive advantage. … We were very impressed with the number of products and just the innovation from a manufacturing standpoint.

What you've got here, essentially, is a very high-powered marketing operation--meaning Microsoft--versus Linux.

The 4Ps that make up the Marketing Mix should be 6. They forgot Patience and Persistence