What you've got here, essentially, is a very high-powered marketing operation--meaning Microsoft--versus Linux.

It is an honor to win again this award for our annual report, which is our prime marketing piece. We are pleased that the judges agreed with us that the report does an excellent job in highlighting the many recent economic development successes of High Point.

As industrial designers, we?re often in the middle of marketing and engineering. We have to be looking for those engineering innovations that can offer our clients a competitive advantage. … We were very impressed with the number of products and just the innovation from a manufacturing standpoint.

At the end of the day, it is about increased effectiveness from your marketing dollars and Interactive delivers this.

Obviously, this has taken on a whole new meaning for me. The approach I've taken this year, and from here on out, will be much different.

The 4Ps that make up the Marketing Mix should be 6. They forgot Patience and Persistence