As industrial designers, we?re often in the middle of marketing and engineering. We have to be looking for those engineering innovations that can offer our clients a competitive advantage. … We were very impressed with the number of products and just the innovation from a manufacturing standpoint.

Honda is an engineering company; Toyota is a marketing company. It really is just the Honda way.

This is better than lying on some beach. The devastation is amazing, but I'm in engineering so I'm looking at this as a way to see how things are built.

If we need a programmer, I just go down to engineering or the signals division. For marketing people, I go to the psychological operations division. There's a finance battalion where all the accountants work. And then, for just about any other job you might have, go to the infantry barracks ? those guys are trained to handle anything.

At the end of the day, it is about increased effectiveness from your marketing dollars and Interactive delivers this.

What you've got here, essentially, is a very high-powered marketing operation--meaning Microsoft--versus Linux.