Each advertiser pays what it's worth to them, ... law firm marketing products.

At the end of the day, it is about increased effectiveness from your marketing dollars and Interactive delivers this.

With clever PR and marketing it could be worth hundreds of thousands of pounds and potentially a nice film deal. If he gets piano lessons and becomes amazing then it could be millions.

He's keen to show what he can do, he's done enough to suggest it will be well worth having a look at him,

As industrial designers, we?re often in the middle of marketing and engineering. We have to be looking for those engineering innovations that can offer our clients a competitive advantage. … We were very impressed with the number of products and just the innovation from a manufacturing standpoint.

What you've got here, essentially, is a very high-powered marketing operation--meaning Microsoft--versus Linux.