In social media, people cannot build big followings organically unless what they are putting out to the world has value.

What social-media really becomes after years of use is a constant stream of information both verbal and visual that at first drenches the mind, quenching its thirst for knowledge, and subduing its curiosity slowly but surly transforms into a torrent that renders the brain heavy and the mind restless.

I'm a social media addict.

People take things at face value on social media. Earnestness is the assumption.

The answer to the question how to use Social Media lies in the name itself - being social; listen and respond; humanize the brand

Social media is much more than self-promotion. It is a two-way street, a set of tools that allow you to reach out to people and become the bringer of positive things and experiences. In turn, these people will not just support you. They will be there to help you increase your reach and audience – and turn your business into a viable endeavour.