In the airline business, cash is like blood - you run out, you die.

It will be a complete departure from anything a business traveler has seen so far.

Typically when you look at business class seating, the sleep position is a derivative of the sitting position -- it always keeps you in cradle position. What we're trying to accommodate is a number of different sleeping patterns during a 14-hour flight -- on your side, on your back, on your stomach or moving around between positions.

The cut you're proposing isn't a paper cut, it's a guillotine.

You're not too far off. You're on the money,

You can't operate a global airline like that,