In the past, if 'Laguna Beach' was a hit, you wait a few months and put out the DVD and then make sure you've got some information on MTV.com - but all of that was very ancillary, ... Our proposition is that it's not ancillary. In fact, it's reinforcing, all feeding each other.

Wilmer is wired into our audience. His humor, style and approachable personality make this a great fit for MTV,

[Besides giving viewers a broader look into the moving parts of its shows, the trailers help MTV position its launches as notable events.] We noticed that there's so much competition now, it's as if TV launches are not unlike movie launches, ... As with movie premieres, there's a tremendous amount of money and energy being dedicated to TV debuts.

When we first uncovered the creative genius of the underground skateboard mentality of 'Jackass,' we knew it would resonate with our young adult audience.

In the past, if 'Laguna Beach' was a hit, you wait a few months and put out the DVD and then make sure you've got some information on MTV.com -- but all of that was very ancillary, ... Our proposition is that it's not ancillary. In fact, it's reinforcing, all feeding each other.

Wilmer is wired into our audience. His humor, style and approachable personality make this a great fit for MTV.