Increased usage should mean more ad revenue.

we didn't mean browser share, we meant browser usage.

The site now has what we believe is the state-of-the-art online-user experience, with new navigation and design to help our readers more easily find the news, features and tools that matter most to them. Readers will still receive the type of news and information they demand, and at the same time will find the page easier to use and more visually appealing.

We want to provide readers with a very clean and fast way to get to information, whether they trust our judgment, their own judgment or a combination of both.

I don't know how we can sustain these increased costs.

These changes reflect marginal improvements in our estimates of [revenue per available seat mile] and fuel usage.