We want to provide readers with a very clean and fast way to get to information, whether they trust our judgment, their own judgment or a combination of both.

Increased usage should mean more ad revenue.

The site now has what we believe is the state-of-the-art online-user experience, with new navigation and design to help our readers more easily find the news, features and tools that matter most to them. Readers will still receive the type of news and information they demand, and at the same time will find the page easier to use and more visually appealing.

Trust was built in the first step. Then, in the second step, they asked for confidential information.

It's all about trust. The information you've entrusted to Raymond James needs to be kept private and secure. Ultimately, my job is to make sure that we have the best information available.

Instead of the board and management attempting to rebuild trust with members and be forthcoming with information about the conversion attempt, they are running scared by using fear tactics and trying to shift the focus and blame on anyone else they can.