It changed the image of the city from being someone else's vacation to being our hometown.

Personally, I've always thought dying on vacation was the better way to go . . . I do have certain requests about my passing, though. I hope that if I die in a plane crash, it's coming FROM a vacation instead of heading TO. I know, it's a small consolation, but I'd have a tan and would look rested at my calling hours.

The hope is not only will they extend their stay for a vacation but they also will come back if they have a great time.

We've seen a definite increase in clients who just enjoy being in snow country. They've discovered that a resort vacation in the mountains offers a lot of things and that air travel is often a lot cheaper in winter than in summer.

They need extra people to come in and supplement their work force and summer vacation just happens to come at the right time.

A vacation is a sunburn at premium prices