We've seen a definite increase in clients who just enjoy being in snow country. They've discovered that a resort vacation in the mountains offers a lot of things and that air travel is often a lot cheaper in winter than in summer.

The snow issue isn't as a big a problem in April (as early December). People tend to forego some of these (late spring) values mainly because the sun is coming out and they've started thinking about golfing (and other warm-weather activities).

Many visitors from all over the country are looking for enriching and rewarding experiences on vacation, and we have a lot to tell and sell,

Personally, I've always thought dying on vacation was the better way to go . . . I do have certain requests about my passing, though. I hope that if I die in a plane crash, it's coming FROM a vacation instead of heading TO. I know, it's a small consolation, but I'd have a tan and would look rested at my calling hours.

It changed the image of the city from being someone else's vacation to being our hometown.

In many other states, the second home is a vacation home. In Florida, the second home is usually an income-producing thing.