It gives this tobacco company an icon that no other tobacco company has. Their production facilities are able to use economies of scale, so it is a huge advantage for them.

People send things as attachments to e-mail that have no business going out of the company.

Marlboro is the equivalent of Coca-Cola,

This jury has not heard any evidence concerning the conduct or decisions of individual smokers, ... Simply the inclusion of that evidence in phase two could mitigate against an award of damages of the size that Stanley Rosenblatt is seeking.

It will be perceived positively. It will improve their margins.

Kraft Foods has had a poor year.