It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.