It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

David Ogilvy

David Ogilvy

Advertising Attention Attract Big Big Idea Buy Campaign Consumers Contains Doubt Get Hundred Idea Like More Night Pass Product Ship Takes Than Them Unless Will Your

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