It means the world to me to represent the Hispanic community.

To target the same community we did last year is not right.

My family background has always been very supportive. They're going to be there for me no matter what.

We are seeing tremendous volume of passengers into our airport. It is a good thing for our community.

It's very important. We see growth in, say, the Hispanic community. It's the right time to start working with this community. We want to see that Spanish-language media is going in the right direction.

This strategy could be successful in markets that are multi-cultural with assimilated Hispanic populations, such as California, Florida and Texas,