It puts you in front of an industry crowd, meaning bands get more publicity and more attention. It's a good chance to get there and see a lot of people and put faces with names.

Their night show had 100 to 200 people waiting outside the venue trying to get in.

Platform and publicity are interconnected, yet very different. Building a platform is what you do before a book comes out to make sure that when it hits shelves somebody buys it. Publicity is an active effort to acquire media attention for a book that already exists.

There are so many attention whores out there, prostituting for people's acknowledgment

We're starting to realize the need to pay attention to the emotional and relational issues that are very much a part of the reality of physical illness.

The way he uses this tool of repeating himself brings out a new meaning each time, and I enjoy that.