FastSaying

Platform and publicity are interconnected, yet very different. Building a platform is what you do before a book comes out to make sure that when it hits shelves somebody buys it. Publicity is an active effort to acquire media attention for a book that already exists.

Related Quotes

It puts you in front of an industry crowd, meaning bands get more publicity and more attention. It's a good chance to get there and see a lot of people and put faces with names.
— Jason Kulbel
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This isn't about Tommy. This isn't about getting him more publicity, about impressing people, about getting the media here (two Chicago TV stations covered the event). It's about giving back.
— Ed Zbikowski
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It is now certain that the public does know. It is not so certain that the public does care.
— G.K. Chesterton
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When it comes to helping out, I don't believe in doing it for the media attention. My goal is to support the organizations that need help.
— Paul Allen
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It shifted attention away from that and I've never been someone who liked the attention from the media anyway.
— Steffi Graf
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