It sounds like a careful step, not a huge expansion

This is a huge step forward.

While we no longer gag people completely, if they are not careful and particularly if they step into any criticism of the integrity of the system or the individuals involved in it, the result will be a fine.

Language was a huge expansion of that capacity to deal with information.

We are mindful that we must not take our expansion for granted.

We're being not overprotective but special, and careful, about it because it is special. We don't want it to get lost in the shuffle of the Christmas (rush). We want everything to be right, whether it's the artwork or the title. We're quite precious about it, but I think that's good.