It was a whirlwind trip of exciting things. Brian was a celebrity and he was treated as a homecoming hero. He arrived at the airport at 3:30 in the morning and there were 14-20 camera crews waiting for Brian. He was given two motorcades and a tickertape parade.

Gary Gittelsohn

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There are a bunch of things in the works, and we'll plan accordingly. But first things first, and that is we need to get Brian's hand cleared by the doctors.

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Brian's career is at a very wonderful point now.

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In addition to that, Brian made a huge media tour there; he was on the equivalent of 'The Today Show,' 'The Tonight Show' and 'Oprah' almost every day. It was just one of those great moments I had never experienced before.

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The advertisement still has to be creative. Additionally, the consumer wants to see the celebrity 'on the job', i.e. in a known role or stereotype.

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Get your product out there and get immediate impact without having to pay for a celebrity endorsement. That's the goal. Just get a picture of them holding the product.

— Adam Nelson