The advertisement still has to be creative. Additionally, the consumer wants to see the celebrity 'on the job', i.e. in a known role or stereotype.


Achim von Kirschhofer

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In the beginning the Universe was created.
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Can I buy you a drink when you get off?"

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In the beginning, there was nothing and from nothing came our species then behold the dawn of music....
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until we do what has not yet been done, what has not been done shall remain undone
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God's Final Message to His Creation:
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JOSS WHEDON
Being clingy may work for puppies, but not for you.
OSCAR AULIQ-ICE
He created us for adventure, not ease.
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You learned right away that applause sounds like love.
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But the dust! And the clutter! My housewifely and scholarly instincts were equally offended.
ELIZABETH PETERS
But when have I ever needed saving?
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TRACY WARD
Do I have the courage of being a ruthless man to myself with the complete knowledge on my manner or ...
FEREIDOON YAZDI
If you want to conquer the anxiety of life, live in the moment, live in the breath.
AMIT RAY
Rather than standing defiant screaming to the winds to bring the storm,
be focused, grateful f...
TOM ALTHOUSE
We fall back into the past, we jump ahead into the future, and in this we lose our entire lives.
THICH NHAT HANH
Darkness is nothing
but an opportunity
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JACKIE VIRAMONTEZ
We begin to fight. The wind and I. Horns locked. Battling each other with elements.
LAURA DOCKRILL
When looking for evidence that something exists, it's silly to start by assuming that it is impossib...
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Using the scientific knowledge that we currently possess, we can take simple logical steps, backed b...
LEWIS N. ROE

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Pursue one great decisive aim with force and determination.
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My parents led this double life. They were in the underground movement to bring down the Nazis. My f...
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I know that there are many things I could do, but I'm not interested. It's more important to...
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It has not been hard to grow older, because I believe if you have something you believe in, that wil...
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Fame, I mean, it's like a bubble, in a way. It's like something glittery, and it goes, and i...
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A vacation spot out of season always has a very special magic.
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Politics is not an exact science.
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Politics ruins the character.
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When you say you agree to a thing in principle you mean that you have not the slightest intention of...
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To retain respect for sausages and laws, one must not watch them in the making.
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No civilization other than that which is Christian, is worth seeking or possessing.
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I had an almost fetishistic attraction to film technology.
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I think it's important that we all try to give something to this medium, instead of just thinkin...
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I would say that I am a poor Christian; I'm not a believer. It was this idea very early in my li...
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If one devalues rationality, the world tends to fall apart.
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KARL VON FRISCH
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Love therefore
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As a little boy of eleven I entered the Cadet Corps. I was not particularly eager to become a Cadet,...
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When I started performing, there was no Internet; I didn't really have anything to copy. I kind ...
DITA VON TEESE
In this watering-place I acted an heroic character, badly studied; and being a novice on such a stag...
ADELBERT VON CHAMISSO
It's important for the explorer to be willing to be led astray.
ROGER VON OECH
Many people take no care of their money till they come nearly to the end of it, and others do just t...
JOHANN VON GOETHE
We can lick gravity, but sometimes the paperwork is overwhelming.
WERNER VON BRAUN
Necessity may be the mother of invention, but play is certainly the father.
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The world is ruled only by consideration of advantages.
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Our sun is one of 100 billion stars in our galaxy. Our galaxy is one of billions of galaxies populat...
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To gain a crown by fighting is great, to reject it divine.
FRIEDRICH VON SCHILLER
No emperor has the power to dictate to the heart.
FRIEDRICH VON SCHILLER
When a wife has a good husband it is easily seen in her face.
JOHANN VON GOETHE
Against stupidity the very gods fight in vain.
FRIEDRICH VON SCHILLER
Dare to be wrong and to dream.
FRIEDRICH VON SCHILLER
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FRIEDRICH VON SCHILLER
The world's history is constant, like the laws of nature, and simple, like the souls of men. The sam...
FRIEDRICH VON SCHILLER
Anyone taken as an individual, is tolerably sensible and reasonable- as a member of a crowd, he at o...
FRIEDRICH VON SCHILLER
Mankind is made great or little by its own will.
FRIEDRICH VON SCHILLER
It is peculiar to mankind to transcend mankind.
FRIEDRICH VON SCHLEGEL
An aphorism ought to be entirely isolated from the surrounding world like a little work of art and c...
FRIEDRICH VON SCHLEGEL
The inevitableness, the idealism, and the blessing of war, as an indispensable and stimulating law ...
FRIEDRICH VON BERNHARDI
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Without any formal personal finance education or trustworthy resources to tell them otherwise, the m...
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Truth lives on in the midst of deception.
FRIEDRICH VON SCHILLER
Think with awe on the slow and quiet power of time.
FRIEDRICH VON SCHILLER
Nothing, it is true, is more common than for both Science and Art to pay homage to the spirit of the...
FRIEDRICH VON SCHILLER
War prosperity is like the prosperity that an earthquake or a plague brings. The earthquake means go...
LUDWIG VON MISES
They would need to be already wise, in order to love wisdom.
FRIEDRICH VON SCHILLER
Life is the childhood of our immortality.
JOHANN VON GOETHE
Friends show me what I can do, foes teach me what I should do.
FRIEDRICH VON SCHILLER
We are shaped and fashioned by what whom we love.
JOHANN VON GOETHE
If I love you, what business is it of yours?
JOHANN VON GOETHE
Love is an ideal thing, marriage a real thing; a confusion of the real with the ideal never goes unp...
JOHANN VON GOETHE
That is the true season of love; when we believe that we alone can love, that no one could ever have...
JOHANN VON GOETHE
I'm very good at breaking up with people. Very good. It requires a lot of skill, but what you do...
DIANE VON FURSTENBERG
At eighty-eight how do you feel when getting up in the morning?...Amazed!
LUDWIG VON MISES
He who considers too much will perform little.
FRIEDRICH VON SCHILLER
What shall he fear that does not fear death.
FRIEDRICH VON SCHILLER
That which is so universal as death must be a benefit.
FRIEDRICH VON SCHILLER
Soon is the struggle past, and to the earth,
To the eternal sun, I render back
These atoms, jo...
FRIEDRICH VON SCHILLER
Folly, thou conquerest, and I must yield!
Against stupidity the very gods
Themselves contend i...
FRIEDRICH VON SCHILLER
War is the province of danger.
CARL VON CLAUSEWITZ
War is not an exercise of the will directed at an inanimate matter.
CARL VON CLAUSEWITZ
War is not merely a political act but a real political instrument, a continuation of political inter...
CARL VON CLAUSEWITZ
War is not an independent phenomenon, but the continuation of politics by different means.
CARL VON CLAUSEWITZ
I shall proceed from the simple to the complex. But in war more than in any other subject we must be...
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Politics is the womb in which war develops.
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Many intelligence reports in war are contradictory; even more are false, and most are uncertain.
CARL VON CLAUSEWITZ
All action takes place, so to speak, in a kind of twilight, which like a fog or moonlight, often ten...
CARL VON CLAUSEWITZ
War is the domain of physical exertion and suffering.
CARL VON CLAUSEWITZ
Everything in war is very simple. But the simplest thing is difficult.
CARL VON CLAUSEWITZ
To secure peace is to prepare for war.
CARL VON CLAUSEWITZ
The political object is the goal, war is the means of reaching it, and the means can never be consid...
CARL VON CLAUSEWITZ
Principles and rules are intended to provide a thinking man with a frame of reference.
CARL VON CLAUSEWITZ
Freedom exists only with power.
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Fresh activity is the only means of overcoming adversity.
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Before you can do something you must first be something.
JOHANN VON GOETHE
How shall we learn to know ourselves? By reflection? Never; but only through action. Strive to do th...
JOHANN VON GOETHE
The deed is everything, the glory is naught.
JOHANN VON GOETHE
Then indecision brings its own delays, And days are lost lamenting o'er lost days. Are you in earnes...
JOHANN VON GOETHE
Thinking is easy, acting is difficult, and to put one's thoughts into action is the most difficult t...
JOHANN VON GOETHE
When all is said the greatest action is to limit and isolate one's self.
JOHANN VON GOETHE
Every uneducated person is a caricature of himself.
FRIEDRICH VON SCHLEGEL
Death is a commingling of eternity with time; in the death of a good man, eternity is seen looking t...
JOHANN VON GOETHE
A useless life is an early death.
JOHANN VON GOETHE
A critic is a reader who ruminates. Thus, he should have more than one stomach.
FRIEDRICH VON SCHLEGEL
There is only one greater folly than that of the fool who says in his heart there is no God, and tha...
OTTO VON BISMARCK
CAPITAL, n. The seat of misgovernment. That which provides the fire, the pot, the dinner, the table ...
OTTO VON BISMARCK
Anyone who has ever looked into the glazed eyes of a soldier dying on the battlefield will think ...
OTTO VON BISMARCK
A government must not waiver once it has chosen it's course. It must not look to the left or right ...
OTTO VON BISMARCK
The people who think that the power of big business is enormous are mistaken
LUDWIG VON MISES
The brave person thinks of themselves last of all.
FRIEDRICH VON SCHILLER
Truth exists for the wise, beauty for the feeling heart.
FRIEDRICH VON SCHILLER
If you have never seen beauty in a moment of suffering, you have never seen beauty at all. If you ha...
FRIEDRICH VON SCHILLER
If any man wishes to write a clear style, let him first be clear in his thoughts.
JOHANN VON GOETHE
Every author in some degree portrays himself in his works, even if it be against his will.
JOHANN VON GOETHE
He who does not expect a million readers should not write a line.
JOHANN VON GOETHE
A creation of importance can only be produced when its author isolates himself, it is a child of sol...
JOHANN VON GOETHE
In actual life every great enterprise begins with and takes its first forward step in faith.
FRIEDRICH VON SCHLEGEL
In actual life every great enterprise begins with and takes its first forward step in faith.
FRIEDRICH VON SCHLEGEL
I wonder if you know yet that you’ll leave me. That you are a child playing with matches and I hav...
CLEMENTINE VON RADICS
If the mass of people hesitate to act, strike with swiftly and with boldness, the brave heart that u...
JOHANN VON GOETHE
What is not started today is never finished tomorrow.
JOHANN VON GOETHE
Since Time is not a person we can overtake when he is gone, let us honor him with mirth and cheerful...
JOHANN VON GOETHE
We usually lose today, because there has been a yesterday, and tomorrow is coming.
JOHANN VON GOETHE
Nothing is worth more than this day. You cannot relive yesterday. Tomorrow is still beyond your reac...
JOHANN VON GOETHE
Yes great people are always subject to persecution and always getting into straits.
FRIEDRICH VON SCHILLER
If you treat an individual... as if he were what he ought to be and could be, he will become what he...
JOHANN VON GOETHE
Napoleon for the sake of a good name broke in pieces half the world.
JOHANN VON GOETHE
Every man has enough power left to carry out that of which he is convinced.
JOHANN VON GOETHE
Girls we love for what they are; men for what they promise to be.
JOHANN VON GOETHE
The world is for thousands a freak show; the images flicker past and vanish; the impressions remain ...
JOHANN VON GOETHE
Maturity consists in no longer being taken in by oneself.
KAJETAN VON SCHLAGGENBERG
The effects of good music are not just because it's new; on the contrary music strikes us more the m...
JOHANN VON GOETHE
The greater part of humanity is too much harassed and fatigued by the struggle with want, to rally i...
FRIEDRICH VON SCHILLER
Certain defects are necessary for the existence of individuality.
JOHANN VON GOETHE
A clever man commits no minor blunders.
JOHANN VON GOETHE
The best fortune that can fall to a man is that which corrects his defects and makes up for his fail...
JOHANN VON GOETHE
The human mind will not be confined to any limits.
JOHANN VON GOETHE
Our passion are the true phoenixes; when the old one is burnt out, a new one rises from its ashes.
JOHANN VON GOETHE
Passions are vices or virtues to their highest powers.
JOHANN VON GOETHE
The right man is the one that seizes the moment.
JOHANN VON GOETHE
No two men see the world exactly alike, and different temperaments will apply in different ways a pr...
JOHANN VON GOETHE