Sport implies many positive attributes simultaneously. Along with health, it also shows stamina and fair play.

The advertisement still has to be creative. Additionally, the consumer wants to see the celebrity 'on the job', i.e. in a known role or stereotype.

By the 1990s, advertising with celebrities had really taken off.

They are way ahead of the others.

These ratings are clear evidence of the positive affect we are having on the health of our members. Many of the most common chronic health problems, with the right combination of medical treatments and lifestyle choices, do not need to be debilitating or life-threatening.

They reported back to the World Health Organization (WHO) that they had a possible positive.