It was amazing to me that one competition could bring so much attention to the sport. When I'm on planes, I'd talk to people and I'd tell them I compete in the X Games. Some would know what it was, but maybe half didn't. But everyone knows about the Olympics. They're really like the X Games for the world!

Shaun White

Shaun White

Attention Competition

Related Quotes

There's so much competition out there, and it's really a finite number when you talk about the attention of the book-buying audience,

AttentionCompetition

Paying attention to the changing lifestyles of the consumer is very important. When you have so much competition differentiating your product over others with a little tiny thing that suits (the consumer's) lifestyle may be enough to sway them.

— Jeff Schuster

AttentionCompetition

I know my family and I would always go up to the mountains just for fun. We always skied. Then, all of a sudden, my brother started snow boarding. Older brother thing, I had to do what he was doing. So I started snow boarding.

— Shaun White

AlwaysBoardingBrother

Usually the thing that signifies that I'm done with the winter and all that is that I start skateboarding.

— Shaun White

DoneSkateboardingStart

Skateboarding helps a ton with balance, precision, with air awareness... it gets your senses to be spot-on and it's also a great way to take my mind off things.

— Shaun White

AirAlsoAwareness