There's so much competition out there, and it's really a finite number when you talk about the attention of the book-buying audience,

Paying attention to the changing lifestyles of the consumer is very important. When you have so much competition differentiating your product over others with a little tiny thing that suits (the consumer's) lifestyle may be enough to sway them.

The rules of the game remain stacked against the competition.

It was amazing to me that one competition could bring so much attention to the sport. When I'm on planes, I'd talk to people and I'd tell them I compete in the X Games. Some would know what it was, but maybe half didn't. But everyone knows about the Olympics. They're really like the X Games for the world!

My attention span is all over the place, and I overthink things. I'm an insomniac.

I love it. They need to put attention on us for the good things not just the bad things.