It was much more research-oriented. We were much more aimed at understanding how the normal lung works, not so much aimed at clinical questions.

During the vehicle buying process, consumers tell us they put a lot of research into the car or truck they are considering. Our goal is to help educate consumers so they are as aware about their financing as they are about the vehicle they are buying.

My understanding is that research practices in Korea had not been fully established. I think he realized his standards weren't good enough in an international forum and in the future the standards will be higher.

It used to be all about the product. Now, it's changed to being all about understanding the customer and what do they want to buy? It's about really getting inside the consumer's mind.

Our research shows that most drivers of new large pick-ups use them for commuting and personal trips.

We?re already taking advantage of these research credits on a federal level, and we?re looking forward to taking these grants to the state level.